Nike to air Kaepernick-narrated ad during Eagles-Falcons season opener

Kaepernick kneeled during the national anthem to highlight perceived racial injustic

Kaepernick kneeled during the national anthem to highlight perceived racial injustic

"We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform".

Nike is celebrating the 30th anniversary of its "Just Do It" slogan.

The post features a photo of President Trump underneath the words, "Believe in something. Good. Stay that way", Kaepernick says in the ad. While companies often steer clear of taking any firm stance on race relations, experts said Nike has claimed the fight for racial equality as a tenet of its mission. "We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward", Gino Fisanotti, Nike's vice president of brand for North America, told ESPN. But she did, he said. Others have expressed that they simply will no longer support the brand.

In it, Kaepernick calls Serena Williams "the greatest athlete ever", as well as applauding Odell Beckham, LeBron James and the U.S. Women's National Soccer Team.

The new ad is scheduled to air during the National Football League season opener on Thursday night as well as during the US Open tennis tournament and other major sporting events.

Nike did not respond to a request for comment.

In trading Tuesday, Nike shares closed down more than 3 percent. "And if companies do that, and encourage people to get more politically involved, then that's something", says Pearl Jacobs, of New Rochelle. "This means it could ultimately alienate and lose customers, which is not the objective of a marketing campaign". The store has carried the Nike brand for 45 years.

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"What you stand for is nearly as important as what you make", said Allen Adamson, co-founder of marketing firm Metaforce. They stand for this irreverent, rebellious attitude.

But Nike's ad "wades into different water", Grier said. "Welcome to the 21st century". And a 2010 commercial featuring a voiceover by Tiger Woods' late father when the golfer was trying to recover from a sex scandal drew mixed reviews.

McCourty praised the manufacturer for supporting its athletes, pointing to its work on Williams' banned catsuit at the French Open. Nike's use of Kaepernick in the "Just Do It" ad seems to affirm that dedication, Holt said, because it will inevitably alienate some customers.

"You may have a negative reaction or a positive reaction, but you have a reaction", he said. People are so angry they're burning their own shoes?

"I wonder if they had any idea that it would be this way?"

New England Patriots stars Devin McCourty and Duron Harmon have spoken up in defence of Nike following their controversial Colin Kaepernick advert.

"I feel they can choose or they cannot choose and it's their choice".

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