Google Brings Privacy Controls a Little Closer to Search

Google Brings Privacy Controls a Little Closer to Search

Google Brings Privacy Controls a Little Closer to Search

In addition to the new privacy control for Search, Google is also working on a similar option for Maps that will allow deletion of user data. To delete all your Google search history, click the "Delete all Search activity" button.

Scroll down to Your recent activity. You will, for example, be able to control things like whether you want Google to display personalised ads using your data.

Google says it is also making it easier to access privacy controls so users can disable ad personalisation, and easily control which Google applications can save their activity.

Google has unveiled a new feature today that immediately lets users access and delete their search history within search itself. One of its biggest sources of that data is Google Search, which serves as the company's marquee product. You could always hunt through your Google Account page to locate your search history activity stream, but now, Google is simplifying that process.

Users had to open the My Activity page after signing in to their Google account to delete some or even all of the records.

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Previously, people would have to go to the Google Account area to review and manage data, but these controls will now be brought directly to Google Search.

Google reveals underneath the option that selecting delete will erase activity data including search terms and the links that users activated on search results pages.

The new controls are now available in Google Search on desktop and mobile web.

The move to make privacy settings more prominent comes at a time when Google is under an intensifying spotlight over privacy issues. Google plans to roll out updates for its Android and iOS applications to integrate the functionality as well. Everything that gets entered into the search box or Chrome's omnibar somehow finds its way to Google servers where it can be logged and stored.

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