New software can track down users who share Netflix accounts illegally

Company uses AI to catch people sharing Netflix passwords with friends

Company uses AI to catch people sharing Netflix passwords with friends

Synamedia have developed "Credentials Sharing Insight" to pick up on unusual or extreme patterns on streaming service accounts, hoping to sniff out people sharing their passwords.

Many people are comfortable sharing their Netflix and other streaming service passwords with friends, however the popular streaming company is looking to crack down on account sharing.

The company revealed that 26% of millennials share passwords for video streaming services, while economic predictions indicate that in 2021, $9.9 billion of pay-TV revenues and $1.2 billion of over-the-top media services (OTT) revenues will be lost to credentials sharing.

It's more heavily aimed at larger credentials-sharing operations across all streaming service. This includes warning the primary user about the unauthorized usage of their account and giving them an option to switch to a premium account. The company is now showcasing the solution at the Consumer Electronics Show (CES) 2019 in Las Vegas.

"Casual credentials sharing is becoming too expensive to ignore", Jean Marc Racine, CPO and GM EMEA of Synamedia, said.

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It was revealed by Synamedia at the event that nearly 26 percent of millennials share their Netflix account with others. "It allows operators to turn casual sharing into incremental revenue, as well as detect and apply enforcement procedures on fraudulent, for-profit credentials sharing accounts".

Normal streaming provider accounts when shared, bring down the individual subscriber fees and hence users have to pay substantially less to watch say a Netflix original.

Parks Associates predicts that almost $10 billion of pay-TV revenues and $1.2 billion of revenue from subscription-based streaming services will soon be lost to credential sharing each year.

For example, it checks what content you're watching in what location. However, it will also be able to work out if the freak log-ins are fair game, such as the user being on holiday or whether they have shared passwords with a family member who lives away from home.

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